Daas Optique Celebrates Anniversary with Sale

If you wear eyeglasses or sunglasses (and who doesn’t in LA?) you may want to stop in at Daas Optique on Larchmont Boulevard this weekend. Daas is offering a special insider pre-sale to locals with up to 75% off on many frames, Friday through Sunday, November 28-30. These real deals are limited to inventory on hand, so early shoppers will have the most choices and get the best deals. Even better, shoppers who RSVP online will get an additional 5% off their purchases. The official fall sale begins Monday, December 1st for the general public. And with Flex Dollars approaching their end of year deadline, this is the perfect time to cash out.

Inside the polished store you’ll find hundreds of pairs of frames  and helpful opticians, such as Mitch Klingsberg, ready to steer you to a pair of glasses that are perfect for you.

“I really love my job helping clients find new eyeglasses,” Klingsberg told the Larchmont Buzz at the store this week. “It’s fun to help them select frames and get them up-to-date styles that suit their individual personalities.” He likes the village atmosphere on Larchmont and recognizing customers on the street or in the store, whether they come in for replacement of a small screw, a frame adjustment, or to purchase new lenses or frames.

Daas Optique owner Alex Feldman, also know as Alexander Daas, offers his own line of designer eyewear along with many top luxury brands including Barton Perreira, Moscot, Oliver Peoples, Matsuda, Mykita, Salt Optics and Tom Ford and more. Celebrities such as Dakota and Melanie Johnson, Jenny McCarthy, and Alex O’Loughlin shop the Daas ‘flagship’ store on Larchmont, now celebrating its first anniversary (and inheriting a five year history on the boulevard from the former optical store at this location.)

Daas is also starting up a new-to-market Luxury Eyewear Plan – a kind of insurance that still allows you to get a unique selection of high quality frame brands with lenses made by the world’s best lens manufacturers, and processed and edged on site, using state of the art equipment. If you already have another vision plan, the Luxury Eyewear Plan allows users to combine the Daas benefits with their own, and get the highest quality by going through their private lab. Ask Alex or Mitch for more details when you stop in at Daas Optique.

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