At the Sunday, February 5, meeting of the Sycamore Square Neighborhood Association, representatives of Conroy Commercial, owner of the landmark Firestone building at 800 S. La Brea, presented their plans to re-purpose the historic streamline moderne property as a new restaurant and microbrewery complex.
- 154 seats in the interior “market hall” area
- 84 seats in a covered patio area on the La Brea side of the building
- 28 seats in an uncovered patio area on the 8th St. side of the building
- Application for a Type 75 liquor license, which allows sales of a full line of alcoholic beverages (for on-site consumption only) in conjunction with a restaurant that has a full kitchen and food service
- A limited amount of on-site beer brewing
- No live entertainment, dancing or DJs
- No on-site parking (though the owners have leased 20 spots across La Brea, in the parking lot of the Bethel Presbyterian Church, and are seeking more spaces nearby)
- A ride-share drop-off/pickup area on the 8th St. side
- Hours of 7 a.m. to 12 a.m. Sunday-Wednesday
- Hours of 7 a.m. to 2 a.m. Thursday-Saturday
- On-site security officer from 3 p.m. to closing
- Employee dedicated to hourly trash pickup
- Brewery grain silo to be filled only four times per year
- Restaurant offerings to include Mexican items, hand-tossed pizzas, and Asian dumplings
Taylor also emphasized that the new business is designed to be neighborhood-serving, and not a more regional “destination restaurant.” Owner Brad Conroy added that his team has been in touch with the city’s Office of Historic Resources, which has approved the plans, and said he hopes to create “something for the long term” at the site.
In discussions after the presentation, SSNA board members indicated that they generally like the project, but also said that – because the site is immediately adjacent to a low-density residential neighborhood – they still have concerns about parking, the 2 a.m. closing time on weekends, security, discouraging vagrants from hanging out in the patio areas, possible aromas from the brewing operation, parking for early morning customers at a proposed La Brea-side coffee kiosk, and more. Due to those as-yet-unanswered questions, the board members voted to oppose the project as currently presented…but also noted that they look forward to further discussions with the project representatives, and said they may be willing re-consider the vote as discussions with the developers continue and specific areas of concern are addressed.
The development will be further discussed at future meetings of the SSNA (which meets the first Sunday of each month), and also at some point soon at the Greater Wilshire Neighborhood Council’s Land Use Committee (which meets the fourth Tuesday of each month).