True Burger Morphing Into Blind Weasel Gastropub

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Blind Weasel Chef/Owner Aaron Hernandez

The old True Burger restaurant, which opened two years ago in the former Umami Burger space at 850 S. La Brea, is being re-imagined and re-branded by new chef/owner Aaron Hernandez as the Blind Weasel Gastropub.

blindweasel01Hernandez, with two partners, first approached the True Burger owners a few months ago, with the idea of opening a temporary pop-up gastropub inside the existing restaurant.  When that trial came to an end recently, Hernandez parted ways with his original partners, but made a new deal with True Burger to gradually take over the space with his own concept.  The turnover has been proceeding gradually for the last couple of months, in what Hernandez calls a “soft re-branding” that he hopes will retain True Burger’s old customers and add new ones at the same time.  The Blind Weasel will celebrate its official grand opening soon.

blindweasel07For his first solo venture, Hernandez (who has 15 years’ experience in the local restaurant business), has kept some of True Burger’s signature burgers, and added appetizers, salads, grilled flatbreads and a “specials” board that helps broaden the menu with whatever he feels like cooking (steaks, lasagna, etc.), all made with locally-sourced ingredients whenever possible.  To accompany the food, he has added a list of premium tap and bottled beers, along with some ecclectic wine selections, available by the glass.

Hernandez will soon add local independent delivery service…and has applied for a permit to allow live acoustic music on the outdoor patio during weekend brunch hours.  Catering services are available as well.

Blind Weasel Gastropub
850 S. La Brea Ave.
(323) 549-9488
http://blindweasel.com

 

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About Elizabeth Fuller

Elizabeth Fuller was born and raised in Minneapolis, MN but has lived in LA since 1991 - first in the Sycamore Square neighborhood, and since 2012 in West Adams Heights/Sugar Hill. She was long-time board member of the Sycamore Square Neighborhood Association, currently serves on the board of the West Adams Heights/Sugar Hill Neighborhood Association, spent 10 years with the Greater Wilshire Neighborhood Council, volunteers at Wilshire Crest Elementary School, and is the co-owner/publisher of the Buzz.

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