The Grove will be celebrating Valentine’s day on Thursday – and it’s all about the love for new British retailer Topshop. The Grove’s Topshop/Topman store will be the fashion chain’s first in Los Angeles, and the fourth US location behind New York, Chicago and Las Vegas.
Topshop started back in 1964 as the youth area of a British department store. They branched out on their own ten years later and currently have over 440 stores in 33 countries. Topman is a spin-off store that caters to male customers. The two stores will be co-located in the space that was formerly home to Banana Republic across the main street from American Girl. (Banana Republic moved earlier in the year to the old Victoria Secret space.)
The opening celebration begins Thursday with a street party starting at 3pm and includes live performances by:
- Demi Lovato
- Blood Orange with DJ Eve Speciall on the decks
Then the store opens at 4pm and they’ll have a commemorative Tee Printing activity. Just buy a tee inside the store and you can have it printed with a special commemorative design. Early birds will be able to get a free tee (while supplies last).
Other very British treats include homemade lemonade, cotton candy and cupcakes. Plus, members of the Topshop Topman team will have Lucky Gift Cards to giveaway – some worth up to $500.
The party continues in store all weekend with complimentary treats and the chance to win a trip to London (see in store for details).
Check out Topshop’s website and get a feel for the styles you’ll find at The Grove. Clothing, shoes, accessories and make-up all with a British flare.