The Larchmont Village Directory of businesses has arrived on the boulevard and your doorstep this week, with a new fresh look.
Produced by the Larchmont Boulevard Association (LBA) and listing the member businesses along Larchmont Boulevard from First Street to Melrose, the directory was delivered to area homes via the Larchmont Chronicle last weekend, and can als0 be picked up at any local LBA member business on the boulevard.
LBA members Edie Frere (Landis Stationery) and Devall (Devall Design Home) worked with the LBA to bring the new directory to press. “We took a look at the directory and decided it was ready for a new look that will say hip, fresh, young, cool – just like shopping on Larchmont. We tapped local models and a photographer, all from the Larchmont area, and put together a photo shoot in a couple of days,” Devall, told the Buzz.
Local photographer Emilia Sparagna shot the photos on the street, using Larchmont Wine, Spirits  & Cheese as a backdrop.  The models are Dutch but live just blocks away in Windsor Square: Rudy Verwey is the bearded diner, while Elise Van der Horst plays the role of the stylin’ shopper on the directory’s cover.
The LBA  is a non-profit consortium of businesses that pays for private security on the block, organizes the Larchmont Family Fair and special events, prints the directory, plants flowers in the flower pots and puts “community”  into the business equation. Each business on the boulevard is asked to pay $250 annually to support the LBA and get together regularly for mixers and meetings.
The Buzz noticed that, except for Peet’s Coffee, most of the large ‘chain’ businesses (Starbucks, Rite Aid, Coffee Bean, Chipotle)  are not LBA members, and not a single one of the banks is an LBA supporter either. Hard to believe that the $20/month would break their banks. It’s the real “mom and pop” shops who make up the LBA, and we encourage the community to support them.
A version of the new directory will be printed for distribution at hotels around Los Angeles so that visiting tourists may find their way to Larchmont Boulevard for shopping, dining and getting a taste of what we locals cherish – the small town feel of Larchmont Boulevard.
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