You may soon be able to pop up to a Target on Sunset and Western for dog food or athletic socks, or whatever it is that you need for your Target-fix. Â Yes, the “East Hollywood” Target is back on the development table and Hancock Park folk may not need to schlep to West Hollywood much longer (interestingly, they are about equidistance from the center of Larchmont, but it doesn’t seem that way.) The Target is to sit on the southwest corner between St. Andrews Place and Western, using the entire block where the shuttered Farm Fresh Ranch Market and CVS Pharmacy now stand.
The project was approved by the City about a year and a half ago, but Target went back and had an Environmental Impact Report written after opposition by surrounding communities  (you can read the draft  EIR here).  The originally-proposed 76 foot high, three-story structure would have placed the store on top of two levels of parking with more retail at street level, but would sit well above the 36 foot height limit the Vermont-Western District Specific Plan sets for the area. The draft EIR offers a number of alternative solutions, including two levels of sub-terranean parking and the store at ground-level.
On another note about the bulls-eye retailer, the West-Hollywood Patch has done a casual study of the cost of 50 different items at three Targets in the area, and found that prices at the West Hollywood store can be as much as 20% higher than at the La Cienega or North Hollywood stores. We always believed that prices at Target were set nationally, but it appears Target will sell such things as detergent, dog food, toys and make-up at whatever it feels the local market will bear. On higher ticket items, like electronics, prices are said to be same nation-wide.
Curbed LA: The Hollywood Target Project is Back on the Scene
West Hollywood Patch: Expect to Pay More at West Hollywood Target
