Last weekend Perverse Sunglasses opened their first Los Angeles boutique at 143 N Larchmont Blvd offering fashionable and affordable sunglasses priced between $40-70 just in time to add to your summer wardrobe.
“Our sunglasses are meant to be playful,” explained Marissa Gayton, Larchmont store manager, “We want our customers to deviate from the norm (of wearing the same pair everyday) and find the right one to match every outfit.”
The store encourages touching and trying on to your heart’s content. There are mirrors everywhere and all the styles are displayed and the helpful staff are constantly cleaning all the glasses too! According to Gayton, there’s no right or wrong style for your face, it’s whatever you like that carries the day.
Perverse Sunglasses is the vision of Toni Ko, the self-made cosmetics mogul who sold her highly successful NYX to L’Oreal in 2014 reportedly for $500 million. But Ko wasn’t ready to ride off into the sunset.
“So instead of retiring, I started a new company. It falls under the accessories umbrella. The business model is the same as NYX: A great-quality, chic, fashionable product at a wallet-friendly price,” Ko told Cosmopolitan Magazine in November of last year.
Perverse launched in April of this year as the official eyewear sponsor of Coachella. There are plans to open three other stores, including one on Hollywood Blvd and one Downtown.
“We love Larchmont,” said Gayton. “All the merchants have been so welcoming, very warm and inviting. You can tell there are loyal customers always on the street,” she added, “We’ve already seen customers coming in more than once. We are definitely hereto stay.”
Ko is also rebuilding a house in nearby Fremont Place.